About Pendare

Marjorie (Mo) Baldwin, MM, PCC

Executive Leadership Coach, Strategic Planning Facilitator, Research Consultant

Having guided leadership and strategy in corporate and nonprofit environments for 25 years, Mo recognizes true leadership as more than a blend of technical ability, organizational savvy, and interpersonal skill. Leadership is a combination of self-knowledge, an intuitive grasp of the business landscape, and the ability to take decisive action confidently. By helping her clients look inward to define aspirations and values and look outward to understand their business environment, Mo enables leaders to align their strategies and move forward with confidence and conviction.

Clients value Mo's ability to penetrate the challenges inherent in leadership and strategy with a ready wit and actionable insights. As a coach, Mo builds connection rapidly and creates an atmosphere in which leaders can address complex and sensitive issues positively and productively. Mo's executive clients consistently describe working with her as invigorating and enlightening.

Mo's clientele is drawn from corporations, nonprofits, and institutions of higher education. Past clients include World Wildlife Fund, the Sundance Institute, the Brookings Institution Metropolitan Policy Program, the Fannie Mae Foundation, Adams National Bank, the Las Vegas Chamber of Commerce, the Johns Hopkins Bloomberg School of Public Health, Baltimore City Public School Systems, and the Association of Women's Heart Programs. Mo has also served as Executive Director of Alumni Relations for Johns Hopkins University, where she successfully directed a transition of the organization's financial model and transformed engagement strategies for all of the university's 175,000 graduates worldwide.

Earlier in her career, Mo managed clients at Kemper Sports Marketing where she developed and implemented consumer oriented promotional plans for clients such as Kraft General Foods.

A seasoned athlete, Mo has been a competitive biathlete and triathlete and co-captained an undefeated varsity boat when rowing for Princeton. She has lived in London and has travelled extensively in Europe and Southeast Asia.

Mo received a BA from Princeton University and earned a masters in management from the J.L. Kellogg Graduate School of Management at Northwestern University. A graduate of the Georgetown University Leadership Coach Training Program, she has earned her professional designation (PCC) through the International Coaches Federation. In addition, she is a Certified Presence-Based® Coach and holds certifications for assessment tools including The Hogan Assessments and The Leadership Circle®.

Sharon Keys Seal, PCC

Executive Leadership Coach, Facilitator

Before coaching was accepted as an essential development tool in the corporate arena, Sharon recognized the value of tapping the innate wisdom, courage, and humanity of emerging leaders. For over 20 years, she has steadfastly held to her mission of helping executive coaching clients discover, understand, and leverage their talents. Her intention is to encourage them to effectively bring their authentic selves into their work in ways that their contributions are evident, understood, and appreciated. Sharon has engaged in over 3,500 hours of one-on-one executive coaching work. She is known and respected for her design and facilitation of team retreats.

Sharon works primarily on two levels with her clients. On the first level, they begin to identify and incorporate the requisite skills and behaviors that lead to success at work. On the second level, clients become more aware of the personal attitudes and beliefs they must choose if they intend to demonstrate those skills and behaviors for the long term. By integrating relevant tools and models into their conversations, Sharon helps her clients broaden their perspectives and insights and change the way they see themselves and those with whom they work. Sharon brings the highest level of integrity to her relationships and work. Her humor and sense of fun make it easy for her clients to invest their time and energy into coaching. Simply put, the work is enjoyable, the take-aways meaningful, and the growth enduring.

A continual learner, Sharon has years of practical work experience in key positions ranging from Business Manager for a public relations and advertising firm, Marketing Director for a management consulting firm, and Director of Operations for a large non-denominational church. She has served as a contributing expert columnist for Entrepreneur Magazine's online publication Entrepreneur.com, and for five years wrote a monthly business column for The Urbanite Magazine. In 1995 she founded her executive coaching company, Coaching Concepts, Inc.

Sharon is a graduate of the prestigious Georgetown University Leadership Coaching Program, where she has served on adjunct faculty since 2011. She earned her Professional Certified Coach (PCC) designation through the International Coach Federation. She is certified in The Leadership Circle Profile (a 360 assessment tool), DISC (behavioral assessment), Myers-Briggs Type Indicator (psychological assessment), and i2a Leadership System (facilitation model).

Sharon enjoys cooking, travel, boating, and kayaking on the Magothy River, where she lives.

Deb St. John, PCC

Executive Leadership Coach, Organizational Development Consultant, Facilitator, Strategist

Deb St. John, PCC, blends unique talents in her work—a deep understanding and appreciation of people, a proven track record in delivering business results, and a creative perspective on transformational change. She has nearly thirty years of experience working with Fortune 100 and 500 companies. Her clients span industries ranging from healthcare and pharmaceuticals to financial services and industrial products.

During the first part of her career, Deb was in marketing, brand management, and strategic planning, and held a variety of executive positions in corporations and consulting firms. Her ability to harness the energy of teams to consistently deliver high-performance results became a hallmark of her work. Eventually, the success she enjoyed working with individuals and teams led her to shift her professional focus to leadership development.

Since 2006, Deb has been studying interpersonal energy exchange, defining patterns between people, and correlating dynamics with effective interpersonal interaction. In addition to coaching individuals, she delivers a range of dynamic faciliation experiences, including group workshops and strategic planning sessions.

Deb has earned a Leadership Coaching Certificate from Georgetown University and is a certified Somatic Coach through the Strozzi Institute. She holds a bachelor’s degree in business administration from the University of Iowa.

Mary Stark Greenwood, MBA

Research Consultant, Organizational Development Specialist

Mary’s enthusiasm and skill for engaging with clients combines with her drive to improve products and processes to make her a sought-out researcher, facilitator, planner, and program manager. Having worked extensively on both sides of the desk—both as a senior customer and as a consultant—she knows how to provide the service and insights that leaders need to make decisions, build plans, and execute programs for impact.

Her strong interpersonal skills and overall acumen have allowed her to interact closely with business executives, medical professionals, universities, nonprofit leaders, and government and military officials. Her projects have ranged from product improvement and brand development to awareness building, new business sector analysis, and the development of strategic growth plans.

Mary has enjoyed long-standing customer relationships with several organizations including Wolters Kluwer Health, LMD Agency, the Office of Naval Intelligence, and the Defense Intelligence Agency. She has delivered valued service to a range of organizations including Sodexho, Time-Life, Ogilvy, Revere Bank, University of Maryland, Johns Hopkins University, World Wildlife Fund, Accokeek Foundation, Hospice of the Chesapeake, Las Vegas Chamber of Commerce, Maryland Office of Tourism, Baltimore County Office of Economic Development, and others.

Earlier in her career, Mary honed her strategic communications skills and developed a penchant for research as a brand management and new product development professional at General Mills, DowBrands, and Goldwell Cosmetics International. From there she moved to service marketing with PACE/Sylvan Learning Systems before moving into consulting and teaching at the university level. In 2002, she cofounded Adeo Strategy Partners to allow her to focus on her passion for market research and customer service.

Mary received both her BS and her MBA from Brigham Young University.

Sarah Parker Hughes, MS, APR

Communications Consultant

Sarah Parker Hughes has 16 years of experience as a communications professional with proven leadership and documented success in the strategic development and implementation of innovative and results-driven initiatives.

As member of the Pendare Team, Sarah brings leadership experience working with national nonprofits, associations, and the hospitality industry. She has held various management positions with the American Heart Association, Hospice of the Chesapeake and the Ritz-Carlton Hotel Company. In her leadership roles, Sarah has managed the research, planning, implementation and evaluation of strategic communications to ensure the organizations she represents are effectively positioned to meet their short and long-term goals.

She is the founder and principal of Parker Hughes & Partners, LLC, a strategic communications company focused on developing and executing strategic communications plans, based in primary research and integrally linked to an organization's vision.

Sarah is an accredited member of (APR) of the Public Relations Society of America. She earned a master of science in communications management from Syracuse University's S.I. Newhouse School of Public Communications and a bachelor of arts in communications from Randolph-Macon Woman's College.

Additional Partners

We assemble our project teams to match our clients’ organizational requirements and personal preferences. In addition to a select network of individuals, Pendare partners include Adeo Strategy Partners, Parker Hughes & Partners, and Equus Fundraising Consultants.